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Encontro do Programa Alicerce — jovens do Olhar de Bia

We build
brilliant futures

For nearly 20 years, Olhar de Bia has been transforming lives through education, human development, and the creation of real opportunities for young people, families, and communities.

Our impact

Numbers that become stories.

+0k

People impacted

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Brazilian states

0 years

Transforming lives

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Organizations connected

Our story

One piece of candy. One question. One movement.

Beatriz Martins ainda criança — o início do Olhar de Bia

2006

where it all began

In 2006, Beatriz Martins was just six years old when she decided to hand out candy to children living in vulnerable situations.

That small gesture carried a big question:

Why do some people have opportunities and others don't?

Today, that question still guides our mission: to transform realities into brilliant futures.

Discover our story
Who leads

The people behind the movement.

Before it became a network of impact, Olhar de Bia is a story of family, purpose and the courage to believe that education changes everything.

Bia Martins

Bia Martins

Founder

Founder of Olhar de Bia, Bia Martins turned an act of kindness begun in childhood into a movement that has already reached more than 500 thousand people through education and human development. A social entrepreneur, speaker and reference in youth leadership, she was recognized by Forbes Under 30 and has had her journey featured by national and international initiatives.

A TEDx Speaker, Olympic Torchbearer and Red Bull Basement champion, she believes in the power of human connection to create opportunities and transform realities. Today she is also the founder of Instituto Garra, a social initiative linked to FURIA, one of the largest esports and entertainment organizations in the world.

Rica Martins

Rica Martins

President and co-founder

President and co-founder of Olhar de Bia, Ricardo Martins has dedicated his career to building initiatives that promote education, citizenship and social transformation. With more than 20 years in the nonprofit sector, he leads projects focused on youth development, strengthening families and mobilizing networks of impact across the country.

A speaker, specialist in emotional intelligence and social leader, he believes that great transformations are born from listening, care and valuing people. At the helm of Olhar de Bia, he leads the organization's institutional strategy, strengthening its mission to create opportunities, inspire leadership and help build a more humane and inclusive society.

What we do

Initiatives that transform realities.

Complementary programs and movements that care for people at every stage, from education to emotional support, from culture to solidarity.

Programa Alicerce

Young people ages 15 to 21

Programa Alicerce

A human development journey that combines mentorship with industry professionals, social-emotional skills, and ongoing guidance to awaken passions, strengthen agency, and connect young people to academic and professional opportunities.

Escola de Comunicação do Alicerce

Young people ages 17 to 25

Escola de Comunicação do Alicerce

Intensive audiovisual training that prepares young people for the content production industry, with hands-on practice in storytelling, filming, editing, and digital communication, through a methodology that is accessible and tuned to today's world.

Trocando Ideias

Mental & social-emotional health

Trocando Ideias

A social-emotional development and mental health program that creates safe spaces for listening and support, helping people strengthen emotional skills and build healthier relationships at home and at work.

Viralize o Bem

Solidarity initiative

Viralize o Bem

Mobilizes people, companies, and communities around actions that support families in vulnerable situations, running campaigns and drives that turn empathy into concrete help and real social impact.

Cia. O Teatro

Art & culture

Cia. O Teatro

Olhar de Bia's art and culture initiative, using theater as a tool for human development, artistic expression, and social transformation.

Rede Conectados

+180 organizations

Rede Conectados

A network of more than 180 social organizations united by a shared purpose: to transform lives, sharing knowledge, mobilizing donations, and working together on humanitarian actions with real impact.

Are you young and ready to be part of this journey?

Explore the programs
International experience

Silicon Valley immersion

Silicon Valley immersion

In partnership with StartSe, Olhar de Bia gave three students from the Alicerce Program a one-week immersion in Silicon Valley in 2025, with all expenses covered. The experience included visits to some of the world's leading innovation hubs.

Throughout the journey, the students had direct contact with entrepreneurs, experts and environments driving the greatest technological transformations of our time, broadening their vision of the future and strengthening their potential for leadership and innovation.

In partnership with StartSe

Alicerce students on this journey: Luiza Mell, Nathann Isaac, Wallace

Transparency

Eyes wide open, doors wide open.

We believe trust is built on clarity. Here you'll find where we're headed, who we walk alongside, and how we account for our work.

Mission

To end extreme poverty through Education.

Vision 2040

By 2040, we aim to dramatically reduce hunger, school dropout, and unemployment across the country by applying Emotional Intelligence and nurturing an active community, the public, private, and nonprofit sectors engaged in change, with real, measurable goals.

Our values
  • Gratitude
  • Sharing
  • Excellence
  • Truth
  • Joy
Board of directors
  • PresidentRicardo Martins de Souza
  • Vice-presidentBeatriz Martins de Souza
  • TreasurerCláudia de Cassia Zerilli
  • SecretaryCassia Hatsue Fushimi
  • AlternateHelena Lourenço Gouveia
Companies that walk with us

Who transforms the world alongside us.

Supporters

  • Vegus
  • Açotubo
  • Access Global
  • Clinicorp
  • GoNube
  • RV Ímola
  • Serac
  • Cibra
  • Kameleon
  • iFood Chega Junto
  • Modale
  • Norden Assessoria
  • WTC Sheraton
  • Moov MC

Partners

  • StartSe
  • Forneria Mineira
  • Fúria
  • BSOP
  • J7
  • KV Conteúdo
  • Ikka
  • Garra
  • Ethos
Our team

People who believe in good.

The future doesn't arrive ready-made, it's built by those who put their hands and their hearts into the work.

  • Bia Martins

    Bia Martins

    Founder

  • Ricardo Martins

    Ricardo Martins

    President

  • Angela Mezzetti

    Angela Mezzetti

    Educational Coordinator

  • Guilherme Freire

    Guilherme Freire

    Director of Communications

  • Helena Lourenço

    Helena Lourenço

    Administration

  • Julio Dante

    Julio Dante

    Legal Counsel

  • Jonas Castro

    Jonas Castro

    Marketing

  • Meiricia Amorim

    Meiricia Amorim

    Care & Support

  • Paulo Pereira

    Paulo Pereira

    Art Director

  • Sandra Morgado

    Sandra Morgado

    Director of Trocando Ideias

  • Pupila

    Pupila

    Director of Humanization

  • Carlos Barreto

    Carlos Barreto

    Mentor, Trocando Ideias

  • Beatriz de Almeida

    Beatriz de Almeida

    Administrative Assistant

  • Daniel Chialastre

    Daniel Chialastre

    Audiovisual Coordinator

  • Richard Alexandrino

    Richard Alexandrino

    Audiovisual Assistant

  • Manuela Nepomuceno

    Manuela Nepomuceno

    Audiovisual Assistant

  • Caio Alves

    Caio Alves

    Theater Teacher

Recognitions
  • Forbes Under 30
  • Criança Esperança
  • TEDx
  • Selo Doar
  • Red Bull Basement

The future doesn't arrive ready-made. It's built when someone believes.